Dolce & Gabbana, Missoni, and Lamborghini-branded residences in Marbella offer ultra-luxury living with bespoke interiors, breathtaking views, and exclusive amenities, blending iconic fashion with high-end real estate investment.

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Why big fashion brands are building houses in Marbella

Prestigious luxury real estate developer DarGlobal unveils its latest and most distinguished project, Tierra Viva. This architectural jewel is set within the ultra-exclusive area of Benahavis, a mere 8-minute drive from the stunning Marbella.

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Exceptional Luxury Living Redefined: DarGlobal And AUTOMOBILI LAMBORGHINI Present TIERRA VIVA VILLAS in the Highly Exclusive BENAHAVIS

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A legendary collaboration between DarGlobal and the super automaker of the world, Lamborghini. Together they will build a revolutionary residential project in one of the most premier locations in the world.


21st June 2023: Prestigious luxury real estate developer DarGlobal unveils its latest and most distinguished project, Tierra Viva. This architectural jewel is set within the ultra-exclusive area of Benahavis, a mere 8-minute drive from the stunning Marbella. The launch of Tierra Viva represents a noteworthy landmark in DarGlobal’s relentless pursuit to deliver incomparable investment opportunities in the luxury segment; the project is valued at approximately 282 million euros.&nbsp;An exclusive community with 24/7 premium security, Tierra Viva sits within the gated community of Los Jararillos which hosts 2 gate houses and 24/7 premium security, providing a private and secure environment for its residents and guests. It is home to an array of individual grand villas with panoramic views of the Mediterranean Sea that harmoniously blend strength and vitality – a fitting tribute to its name. This architectural gem, inspired by the iconic design of Automobili Lamborghini, marks a significant milestone as the first residential project in Europe with the super sports car brand.Ziad El Chaar, CEO of Dar Global, expressed his pride in the property’s exclusivity, “Tierra Viva represents more than just an exclusive community; it is an emblem of luxury living. At DarGlobal, we have always sought to present the limited-edition of luxury real estate to our discerning clientele. We are delighted to collaborate with Automobili Lamborghini, further broadening our array of luxury brands and delivering the top-tier experience to Spain.”In the heart of the breathtaking Andalusian hills, every villa is situated at varied elevations, offering residents endless panoramas of the Mediterranean Sea. The community includes three villa designs: Diamante (6-bedroom) , Zafiro (5-bedroom), and Esmeralda (4-bedroom). Each villa features direct car access, panoramic swimming pools, multiple terraces, and flourishing gardens, all embellished with polished marble floors, fine leather, and glass elements.DarGlobal’s alliance with Automobili Lamborghini is an exciting venture. Stephan Winkelmann, CEO of Automobili Lamborghini, remarked, “This partnership represents the merging of Lamborghini’s luxury super sports car essence and DarGlobal’s proficiency in real estate. Tierra Viva embodies the core and power of Lamborghini and its unrestricted nature, interpreted into an architectural masterpiece.”Benahavis, renowned for its exceptional exclusivity and tranquillity, welcomes this unique property. Its strategic location offers residents effortless access to various landmarks, including the beach, Marbella Club Golf Resort, Puerto Banús, Marbella Club Golden Mile, and the Marbella Marina.DarGlobal invites you to witness the extraordinary with Tierra Viva – an epitome of luxury, exclusivity, and architectural innovation.To register your interest in Tierra Viva, visit: <a href="https://darglobal.co.uk/">www.darglobal.co.uk</a>

24 September 2023: On the seafront terrace belonging to the swanky Marbella beach club La Cabane, the scene for one night only is wall-to-wall Dolce &amp; Gabbana. From the supersized sofas and poolside beds to the attire of many of the conspicuously wealthy guests, it’s a busy vision in what lovers of the fashion brand will recognise as “Maiolica”, its distinctive patterned design.These ultra-high-net-worths aren’t here to buy clothes, though. They are waiting to put their name down for Europe’s first Dolce &amp; Gabbana residences, which are due to be completed in 2026. “This very special project, this very special experience, is the new Dolce &amp; Gabbana lifestyle in Marbella,” says Domenico Dolce, one half of the world-famous fashion duo. A diminutive, bespectacled and soft-spoken figure dressed entirely in black, he is swamped by prospective buyers.Several of them reserve apartments on the night — some get two — ranging from one-bedroom properties of about 140 square metres from £2.6 million, up to a 900 sq m penthouse with 1,000 sq m of private terraces. Its price is undisclosed but it’s likely to be close to £34 million, making it one of the most expensive new-build apartments in Spain. And at least one buyer is already interested.Design Hills Dolce &amp; Gabbana Marbella is one of just two residential schemes planned by the Italian fashion designers (the other, in Miami, launches next month), stretching across a third of a mile of hillside near Marbella’s super-prime Golden Mile.Buyers can dial up the Dolce &amp; Gabbana interior design quotient to the max if they like. Early renders suggest you can have its famous floral Maiolica design on your kitchen floor, wall and even ceiling if you want, and there’s the new Dolce &amp; Gabbana Casa store in nearby Puerto Banus for all your soft furnishings. But it’s the uninterrupted sea views across to Gibraltar and Morocco from every residence’s huge terrace (with private pools) that will steal the gaze.The properties will have massage and make-up rooms, staff quarters, entertainment spaces . . . Set in 22 acres of landscaped grounds, there will be every conceivable five-star service and wellness, leisure and luxury amenity on offer to residents, including a run of swimming pools as long as the development itself, to mirror the sea in front, and a D&amp;G-branded beach club. Amenities open to the public will include a boulevard with restaurants and shops, parks and an art museum. “We’ve tried to think of every possible experience and we’ve catered to it,” says Carlos Rodriguez, chief executive of Sierra Blanca Estates, the developers behind the project.Buyers may not know their spring/summer 2023 from their autumn/winter 2022 collections, but they can see the value in investing in one of a finite number of ultra-luxury homes designed by a £3.3 billion fashion brand.“I’m going to buy there. I’m just waiting for the floor plans to be finished,” says Andrew Young, 53, a developer in the leisure sector from Aberdeen who is at the launch party. “I travel a lot and I think a brand is a safe bet — like a watch, car or boat, the resale value will always stay strong. You know you have purchased something you can’t get anywhere else. With brands like this the cut of everything is the best, and I like the touches — the quality and the finishes.”Young has already bought a four-bedroom apartment in the neighbouring Fendi Casa-branded Epic development, which completes soon and has five remaining apartments starting at £3.9 million. Alongside five villas designed by Karl Lagerfeld — the German fashion brand’s only residential project in the world, with three of them having sold off-plan for about £13 million each — the three projects, all developed by Sierra Blanca Estates, form a new fashion-branded neighbourhood of Marbella.The concept of big fashion names partnering with property projects — already well established in Miami and Dubai — is new to Marbella, but it appears to have found its natural habitat. “They’re a natural fit for Marbella, 100 per cent. Marbella is synonymous with all things luxury — lifestyle, shopping and real estate,” says Alfredo Bloy Dawson, a real estate marketing consultant based on the Costa del Sol.Joining the fashion-branded property set on the coast is the Lebanese fashion designer Elie Saab, who has launched his first residential project in Spain, with five villas in Marbella costing from £7.28 million through Savills.<img src="https://strapi-darglobaldev.s3.me-central-1.amazonaws.com/marbella_2_f4e48e7bd0.jpg" alt="marbella-2.jpg">The developers Dar Global — known for its collaborations with high-profile brands in the UAE — also has two branded projects nearby. Marea by Missoni, within the five-star Finca Cortesin resort in Casares, has apartments from £771,000 through Cloud Nine Spain. And the 53 villas at Tierra Viva in Benahavis, a Lamborghini-branded and co-designed project, start at £3.1 million through Dar Global, whose chief executive, Ziad El Chaar, talks of Missoni’s involvement in “envisioning” the interiors at Marea, and how the Lamborghini properties “embody the core and power” of the supercar brand.Basic economics are driving most buyers — many of whom are repeat customers drawn to such “limited edition” real estate. “It’s a supply and demand formula,” El Chaar says. “The co-branded units are always low in supply and high in demand, thus presenting a higher than market return on investment — and a high return on ego.”Given the global average premium of 30 per cent that the world’s best branded residences command over comparable nonbranded schemes, according to Savills research, buyers should always ask, however, just how involved the brand really is.Some merely lend its logo and name to the project — and Sean Woolley, managing director at Cloud Nine estate agency, wonders whether their involvement is a sneaky way of trying to upsell a secondary location. “I will be intrigued to see if the association with a big luxury design brand can help to sell five-star properties in four-star areas,” he says.Others brands roll up their designer sleeves and get stuck in. “Domenico [Dolce] was interested from day one,” Rodriguez says of the D&amp;G scheme. “Buyers can see there are two real people behind this project, Domenico and Stefano [Gabbana], and they can see they are personally involved — which is something that buyers are willing to pay for.”From the brand’s point of view, entrusting a property developer to turn the essence of its multibillion-pound company, whose reputation has been honed over decades, into bricks and mortar comes at a risk.“The location is crucial and this is one of the best areas in Spain. But we made sure we didn’t rush into choosing a developer. We need to be very careful as we need to protect the asset,” says Alfonso Dolce, Domenico’s younger brother and the company’s chief executive, who has been visiting Marbella for 23 years.Alfonso adds that D&amp;G and Sierra Blanca Estates, which has been building on the coast since 1985 (the same year, coincidentally, that the fashion house launched), share a deep bond. “We are both family-run companies, and we share two important things: family and passion,” he says. With the Marbella project, he adds, “we are giving a whole lifestyle, not just a building. We don’t need to sell fast.”For the super-rich keen for the ego boost — and potential profit — that comes with being one of the first buyers, that message may fall on deaf ears.Source: The Sunday Times, Sunday 24 September 2023, Zoe Dare Hall. <a href="https://www.thetimes.co.uk/article/why-big-fashion-brands-are-building-houses-in-marbella-jzmt8935c">https://www.thetimes.co.uk/article/why-big-fashion-brands-are-building-houses-in-marbella-jzmt8935c</a>

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